I recently read an article that really made my blood boil. Here it is: https://www.theatlantic.com/health/archive/2019/01/skin-care-secret-wealth/579337/

As a long time Aesthetician, this sort of writing is infuriating. Many of us work very hard to make skin-care accessible to most people. Yes, we have very expensive treatments and products, but we also have products that aren’t expensive and treatments that are very reasonable and we work hard to make consistency EASY by providing things such as discounts on packages, weekly specials, holiday specials, birthday product discounts, annual open house specials, etc., etc.

Look, everyone has their priorities. If your skin is one of them, you will find a way to pay for it. Take for example our family dinner/movie night last weekend, which most people I know, who are NOT rich, do once a month or more:

3 of us. 2 adults, 1 child. Imax movie tickets=$54.00. 2 waters, 1 soda, 1 popcorn and 2 candies=$39. Parking=$7. Dinner and drinks beforehand at a mediocre restaurant downtown=$83 with tip. $183!!! For 3 1/2 hours of our weekend! For $183 our clients can get a complete skincare kit with top of the line cleanser, retinol, vitamin C lotion, and tinted or non tinted SPF. Or many other combinations of beautiful, prescription strength, high potency skincare products that will last them 3-6 months! If you break that down per month its less than $50/month for amazing, everyday skincare that will actually change your skin. For $183 or LESS, you could have an amazing Hydrafacial or one of many chemical peels, among several other treatments that will give you great results. Plus you can stay home and rent Netflix and make grilled cheese and soup and all snuggle on the couch for FREE and have just as much fun!

A day on the ski slopes, a football game, a new outfit, the newest techy gadgits such as phones, watches, earbuds. Everything adds up and we all choose how we want to spend our money. We all have a smart phone or a computer or Kindle Fire or whatever, and we’re not all rich. It’s about where our financial priorities lie. If improving your skin is truly a priority for you, you will eat out less, spend less on clothes and makeup, choose $5 drinks instead of $12 drinks when you go out. Use the old Iphone you have another year. The list goes on and on.

The worst thing you can do, and what this article implies, is to say “well, I’m not rich and not a celebrity, so i shouldn’t even try.” NO! Everyday we do consults on people who are saving for a house, sending their kids to college, newly retired and on a fixed income, etc. We work with them, discuss what they need and how to get there within THEIR budget. That’s what we do! We want everyone to feel good about themselves and their skin. The author of the article probably doesn’t understand our industry nearly as well as we do and certainly does not understand what is possible within it.

Hmmm, maybe I’ll send her my card, sounds like she needs a good aesthetician….

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